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ZONE news pack-Glyndwr Beer design

The second assessment of Multimedia Journalism is to research and produce 1,500 wds of original content for our own online news site on a topic agreed with the tutor. The original content needs to be accompanied by 1 ,000 wds critical analysis plus examines how to adapt it for video and print coverage.

I chose ZONE, Glyndwr Uni‘s entrepreneurial ideas and skills centre,  as my topic and did various research including face-to-face interviews. Assuming it’s for a local media, the content should be related to the local community of Wrexham as much as possible. Four events – Glyndwr Beer Design, Upside Down student conference, Network Breakfast and Social Media Lecture held and supported by ZONE then were reported. Following is for the beer design, which I wrote in my blog few months ago.

News 1

Wrexham students compete to invent their own Glyndŵr beer

Wednesday 18 November 2009 by Elsa

Students from Glyndŵr University were challenged today in an Apprentice-style contest to design the university’s own beer, which will be manufactured by Scottish firm BrewDog.

The competition was organised by ZONE, Glyndŵr University’s centre for extra-curricular enterprise and entrepreneurship activities, as a part of the celebration of the Global Entrepreneurship Week 2009.

Seven groups of British and international students from media, business and design schools were tasked to design a concept for a new beer to promote the university. They were given one day to come up with creative ideas about the flavour, packaging and branding of the beer. In some way the beer has to show that it is inspired by Owain Glyndŵr, who is still seen as a symbol of hope and learning in Wales and after who the university was named.

The winning team of the competition will have the chance to visit BrewDog’s brewery to help bring their creation to life as part of the brewing team. The beer will hopefully be launched at Glyndŵr University’s Student Ball in May 2010 and available from its Guild Bar for a limited period.

Presentations of all the seven ideas were filmed. The ZONE invited a panel of professionals in the industry to pick up the top 4 pitches, which were Saviour, 1412, G. Mix and Thunder Brew. They then will be forwarded to BrewDog founder and chief executive, James Watt, to select the most commercial, innovative and well presented one as the winner.

However, Chen, a participant who doesn’t drink any alcohol, showed her concern about the promotion of alcohol to young people. “I don’t think it’s a good idea to create the university’s own beer even though the number of them is limited. It’s a wrong direction for me.”

Li, from the Go – YN team, said: “It’s a great opportunity to develop teamwork skills. Even though my group didn’t enter the top 4, we are still happy to know each other and get the brainstorming experience. And we have learned that presentation is just as important as our ideas because we hadn’t performed very well before the camera.”

Xiao, from Saviour, one of the top 4 teams, said: “It’s a challenge to work against the deadline but thanks the ZONE for offering a great experience for us to know how to combine ideas with business and the market.”


About Reporting from the UK

Do IT AND DO WELL!!! 此刻开始记录!一步一个脚印! 喜欢一句古话:”天赐食于鸟,而不投食于巢。“


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